Author: Amanda
Has everyone heard of the new recent fad of QR Scan codes? It looks like a pixilated box of white and black blocks, and acts a little similar to a UPC code that you can find on any store bought item. The difference is at a store when the register scans a UPC code it tells the computer what the item is and how much it costs. While, when the QR Scan code is ‘scanned’, by either a scanner or photographed by a smart phone, the QR Scan can either give you a list of information, photograph, or link you directly to a website.
QR Scan code was invented in 1994, in Japan by the Toyoto subsidiary company Denso Wave. The reason for its original invention, was to help the industrial company track manufactured cars. However, with more people using smart phones, the ability to scan a QR Scan code increased to the general population as rarely anyone goes anywhere with their phone. Thus the QR Scan code is increasingly seen being used in advertisement. On banners, real estate signs, magnets, magazines, posters and even highway billboards. (Although I don’t suggest trying to use your phone to take a picture while driving, leave that up to the navigator riding shot gun)
The perks of this is that it’s convenient for the person scanning, they can be linked directly to the information they seek and have it stored on their phone. As for the company using the QR Scan code, they can have a record of how many people scanned their codes, and using the phones GPS be able to track where they were when they scanned the code. Giving back precise measurements on which methods and areas targeted the most consumers. It is certainly a device that should be taken into consideration when ordering your next business sign.