What the weather brings

I would first like to start by saying congratulations to my colleague Aaron and his family, for the new addition to their family, a baby boy. Aaron will most likely be out for the week to help take care of the new little one. I’ll be sorting through his e-mail while he’s gone and will answer any questions sent in.

Secondly, Next Day Signs would like to advise any sign owners to keep an eye out for when the tail end storms of Hurricane Isaac sweep over Central Ohio. It’s possible that all we may get is some rain and a small bit of wind, however there have been many times when signs have been damaged by the strong winds brought in after a hurricane passing. Feather flags are the most susceptible to the gusts of wind and may want to be kept inside all day. Yard signs and banners may only need to be taken down for the worse hours and then put up again later in the day.

While our signs are weather proof, in the sense that they are not damaged by rain, cold or snow, we unfortunately cannot guarantee their safety during natural disasters. So please refrain from taking your signs into a volcano.

Many Hats Indeed

Author: Amanda

There are two things that I really love about working at Next Day Signs LLC. The first is that each day is different, rarely do we come across two days in the week that we’re working on the same sign orders (unless it is a rather large project.) The second is that the owner, Cheryl, is not the kind of person to just sit behind her desk and leave production work to everyone else.

Today was an adventure, Aaron had to take half the day off and our part time help wasn’t scheduled for the day, leaving just Cheryl and I in the store. Normally on a Monday this isn’t much of an issue, but we’ve been keeping busy and still had many jobs in production to do. One of the jobs consisted of 15 routed red 3mm PVC signs. Usually we leave these jobs to Aaron who has carpentry skills, but since he would be out Cheryl caught him in time to teach her in five minutes or less how to use the hand-held router.

Occasionally I would peek over from my work to see how my boss was managing. She was covered in red flecks of PVC, as was the counter and the floor, it was an image akin to an explosion of Valentine’s day confetti. However, she was not hindered by the sign debris, and swiftly completed the 15 signs needed. “Chief, Cook and Bottle Washer,” she proclaimed as she finished dusting off the specks, being an owner of not only a store but many ‘hats’.

Signs Point to Growing Economy

Author: Amanda

Today I have joined the exclusive designer club, as my computer was updated with the design software used by both Cheryl and Aaron (our designers). Now, I am not design artist, so I won’t be able to help with all the designs needed, but this will help speed up production as I will be able to design many of the signs we work with daily; magnets, yard signs, banners. And in the future, should we hire another employee with design experience, they shall be able to use the computer as well.

I’m happy to see the progress Next Day Signs LLC has been making. As many of us know, 2009 was a very hard year for all of us economically, and being in a sign business makes it easier for us to notice the swings in economy. Both by watching the amount of personal signs purchased and the types of business signs people buy: be it ‘liquidation sale’, ‘closing sale’, ‘coming soon’, ‘now hiring,’ and ‘now open’ signs.

It’s nice to see that three years later, not only are we catching up to where we use to be, but exceeding years prior. More new customers, more personal orders, and for the first time in a long time, ‘now hiring’ signs. Here’s to hoping we see more of these good signs.

Google Rating

Author: Amanda

Like many companies, every once in a while you have to sit down and take a look at your marketing strategy. Someone can claim to have the ‘one-for-all’ answer, and you can sit through their nice seminar and chances are you’ll walk away with a few ideas. Most often though, you’ll find that not everything fit to what you needed. That’s because we don’t all have the same target audience, and we don’t all have similar products that can fall into a cookie cutter marketing pattern. However, I think we can all agree that for the most part the internet is one marketing foreground we’re all trying to elbow our way in.

If the internet is our battlefield, than Google is the castle we wish to conquer. There are many tactical ways to try and achieve this dream, but as many of us are trying to save, so that we may survive through the next harsh winter, we try and do this the most economical way possible. And one such way to help show off your business has arrived. Recently, as in today, I heard from a person working in marketing who explained how Google has now put up a rating system for businesses. (It’s working right now, you can see for yourself). If you get 10 Google reviews, your company will earn a rating. The reviews are calculated and then your business is given a rating on a scale of 30, 0 being wouldn’t-be-caught-there and 30 being your go-to store.

These ratings appear in a regular Google search, as well as a mapped Google search, for those who look for stores, shops or restaurants closest to them. Quickly helping customers not only locate the closest Pizza store near them, but the one rated by their peers to have the best food, service and cleanliness. Next Day Signs would love to partake in this rating system, and do sign battle with the best of them, but we are shy by 4 ratings. If you have been a patron of our store we, as always, would love to hear your review of us. If you wish to leave a review on Google, please follow this link: https://plus.google.com/114078273834811365103/about?hl=en