Six more weeks of Winter or Spring?

It’s hard to imagine that just last week, on Tuesday, Aaron and I were outside installing four signs at Shadow Lake Apartments. Each sign that we were installing required a post hole to be dug and it was quite a lovely day, because thankfully that was one of the rare warm January days. It was in the high fifties, and there had been a nice rain earlier to make the ground moist for digging.

I was very thankful to not have to do the install in twenty degree weather, with the ground frozen and the snow covering my level before I can read it. I’m not sure how construction crews manage it, but I have a new appreciation for them now. I love winter and the snow, but more for skiing on it than to be working outside. So while Punxsutawney Phil didn’t see his shadow, and we’re ‘expecting’ 6 more weeks of spring, I’m actually okay if it’s just a mix between the two seasons.

Ceasing the Weather

Today was the install of the new outdoor sign panels for Buckeye Vision & Aesthetic Center, located on West Wilson Bridge Rd, Columbus, OH. It was a bit tricky, timing it between the rain and the early nightfall. We have a scaffolding unit that we were able to build on the grass next to the existing stand, then it was a matter of placing the new signs in. The new sign is 6’x6′, it is a white polycarbonate material with a laminated hp print applied.

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The Importance of Being Enthralling

Author: Amanda

I found out today that one of the restaurants I enjoy eating at is undergoing financial problems, due to a lack of customers. I know what you’re thinking, not much of a surprise with this economy. Well, it wasn’t that much of a surprise to me either, but it wasn’t in relation to the economy. The restaurant is great, and absolutely stunning inside, the menu prices are more than reasonable for the large food portion you get, and the service is good and quick. Still, it wasn’t a surprise to me, because the outside of the building did not reflect the status of the inside of the restaurant.

The restaurant was originally built for another nationality of food than the one it serves now, and when it was bought by the new owners they did little to change the exterior. They removed the old restaurants dimensional lettering from the wall, but did not repair the wall. When they ordered a new outdoor acrylic lit panel, all they had was their restaurant name in a black font. There was nothing to express the quality of the restaurant to enthrall customers to give it a try. Especially when the outside demeanor would remind them of a different nationality of food than what was being served.

We’re told never to judge a book by its cover, but most often when it comes to money and food (in this day) we’re less willing to take a risk. Especially when we’re bringing along a date, significant other or our families. There’s an importance to setting an impression that shouldn’t be underestimated. Not saying that we should all go flashing neon lights, but a certain personality and style shouldn’t be absent from our outdoor advertisements.